How to actually launch\n\nShipping a product is step one. A real launch is a sequence: pre-launch list, asset prep, announcement, partner amplification, and a 30-day follow-through.\n\n## 1. Pre-launch\nBuild the list. Pick the channels. Write the announcement copy weeks in advance.\n\n## 2. Day of\nMove fast. Hit every channel within the same hour. Make sure your site can handle it.\n\n## 3. Post-launch\nThe first 30 days matter more than launch day.